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  • Ian Matheson

Outdoor Signage: Tips for Effective Design and Placement



Outdoor signage is an important element of a business's marketing strategy. It serves as a visual representation of the brand and communicates important information to potential customers. Whether you're looking to attract new customers, promote an event, or simply increase brand visibility, effective outdoor signage can help you achieve your goals. In this blog, we'll discuss some tips for designing and placing effective outdoor signage.

  1. Keep it simple and easy to read

The most effective outdoor signage is often the simplest. You want your message to be easily understood by anyone who sees it, whether they're walking or driving by. Use a clear and easy-to-read font, avoid clutter and unnecessary graphics, and keep your message concise.

  1. Use high-quality materials

Outdoor signage needs to withstand the elements, including wind, rain, and sun. Use high-quality materials that are durable and weather-resistant. This will not only ensure that your signage lasts longer but also that it looks professional and communicates your message effectively.

  1. Consider your location

The placement of your outdoor signage is just as important as the design. Consider the location of your sign and make sure it's visible to your target audience. If your business is on a busy street, for example, consider placing your sign at eye level and using bold colors to make it stand out.

  1. Use contrasting colors

Colors play an important role in outdoor signage. Use contrasting colors that make your message pop and are easily visible from a distance. Avoid using too many colors, as this can make your sign look cluttered and difficult to read.

  1. Keep your branding consistent

Your outdoor signage should be consistent with your brand's messaging and visual identity. Use the same colors, fonts, and imagery that you use in your other marketing materials to create a cohesive brand experience.

  1. Don't forget about lighting

If your business is open during the evening or nighttime, consider using lighting to make your outdoor signage visible in the dark. This can be achieved through spotlights, backlit signage, or even simple string lights.


In conclusion, effective outdoor signage can be a powerful marketing tool for businesses of all sizes. By following these tips, you can create signage that communicates your message clearly, stands out from the competition, and attracts new customers to your business.

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